Colorado Parks and Wildlife launched a focus group campaign across Colorado to gather research about the cost of the state park pass - the Keep Colorado Wild Pass. To promote the focus groups, I created social toolkits that the campaign shared with their influencer network. Influencers used the content inside the toolkits, including graphics, pre-written social posts, and sign up links to promote the focus groups with their networks.

To promote the Keep Colorado Wild Pass focus groups, I created digital graphics for social media, and a printed materials for in-person recruitment. I also designed graphics to include in the social toolkit that we shared with our influencer network.

I created Facebook events and Eventbrite events for each focus group. We used these links in our social toolkits, with community partners, and with CPW influencers to promote the focus group locations.