I designed Jenny Willford’s campaign website. Using her branding guidelines, I created a user-friendly, mobile-optimized website that served as a one-stop-shop for voters to learn more about Jenny, her core issues, upcoming events and fundraisers, and important voting information.

I managed Jenny Willford’s email fundraising program. I wrote compelling content to relay Jenny’s messages and implemented best practices to optimize for donations. I used donor data through ActBlue to segment the email list and send personalized asks based on donor history to increase dollars raised.

I oversaw Jenny Willford’s social presence on Instagram and Facebook. Using her brand guidelines, I designed graphics for each platform, including Instagram Stories, and I wrote accompanying post copy to build her following, reach voters, fundraise, share voter information, recruit for events and fundraisers, and story-tell.