Email + SMS Fundraising for:

Forward Majority

Scope of Work

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  • Email Program

    I write and produce Forward Majority’s email program, which serves engagement and fundraising objectives. Through a strategic re-engagement series, I successfully increased their open rate from ~3% to over 25%, and grew their active audience by 20,000 email addresses within 3 months.

  • SMS Program

    I helped launch Forward Majority’s first SMS program. Through Switchboard (the SMS software I use), I draft content, segment the audience, and manage replies. Forward Majority uses SMS to fundraise and build engagement through their list.

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