I launched Nykea Pippion McGriff’s digital program after she announced her campaign for IL-01. Nykea is a real estate professional and community leader in the South Side of Chicago, and she is a mom who lost her son to gun violence. We used this strong messaging in her email program leading up to the IL-01 primary in June.

I launched and managed Nykea’s SMS program after she announced her campaign. We relied on this program for strong fundraising results, however we also sent engagement asks to the list.