
Email and SMS Strategy for:
Kam Buckner for Mayor of Chicago
Scope of Work
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Email Program
I launched Kam Buckner’s digital program when he announced his candidacy for Mayor of Chicago. I write the email copy and produce the emails through NGP. We send fundraising emails and engagement emails, like the Father’s Day card we produced, sent by his son in June. (The campaign received press coverage because of this email/SMS message.)
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SMS Program
I manage Kam Buckner’s SMS program through Switchboard. We send a variety of asks, including engagement asks and fundraising asks, like the one above which was a fundraising ask we sent before Kam’s end-of-quarter fundraising deadline. This SMS program is very successful.